CuriosiTea is a promotional campaign to drive business for a new Café that serves bubble tea, coffee and sweet treats. The target audience is male and female teens and young adults, in the San Diego area, looking for a place to hang out and enjoy their favorite beverages.

The concept behind this campaign is to brand CuriosiTea as a hip, fun place to hang out. The bright colors and whimsical characters create an inviting and casual atmosphere. Included in this campaign is an identity set, poster, advertisement and take-away menu.

 

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