DNA is a new employee intranet site for H&R Block. As part of a mentorship with the Marketing department at H&R Block, I was able to design the advertisement that appears on the web portal to the current site MyBlock. Originally the ad had the DNA logo and a single line of text using Arial font that said Coming Tax Season 2014. I used the idea of DNA being a replacement for MyBlock and placed the words MyBlock, MBTO, MBFO (various versions of MyBlock) in the background of the ad to spark an immediate recognition of this change. I also played with the text of the message conveyed and made certain words larger for emphasis. I also created html to go along with the Photoshop file to showcase how the final image would appear within the web portal's current html.


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