See you soon, is a promotional campaign to inspire tourism to Kyoto, Japan. The target audience is British men and women, ages 30-40 with disposable income.

The concept behind this campaign is to create a sense of elegance and adventure. Two major reasons to visit Kyoto are the breathtaking views and rich history. Included is a travel guide that highlights must-see destinations, fine dining, choices of transportation and where to stay the night. Also included as a bonus gift for those who choose to travel to Kyoto, a travel journal made using a traditional Japanese bookbinding technique.

 

 

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