Rawr is a promotional campaign for a line of bath and body products for boys, ages 6-10. Making the actual purchases will be the mothers of the consumers.

The concept behind the campaign is to make bath time fun for boys who normally don’t enjoy it and would rather be playing. The illustrated dinosaur characters aim to create a sense of playtime rather than bath time. Each product within the line has a different character on the cover that encourages “collecting” the entire line. Included within this campaign are: an identity set, poster, advertisement, full product labels, packaging, a t-shirt and a bonus gift for the lucky consumer.

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